Author Archive | Kevin Jordan

How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

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Another Successful Website Launch

I recently launched a website for another local small business client, ServiceMaster Commercial Cleaning.  This was a first for me in that the website was for a locally owned franchise of a national company. This was good in the sense that there were already very detailed and specific branding guidelines in place, which is something […]

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Scott Scanlon Discusses How to Curate Content to Grow Your Audience

If you’re a local small business owner that knows content marketing is important but you just don’t have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you.  Scott is the founder and owner of Curation Suite, a tool […]

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What Marketers Need to Know About Intellectual Property Rights

In the marketing industry, we often deal with intangible ideas.  These ideas have value–sometimes great value–and they must be legally protected.  I invited Vincent Spivey, an advocate of intellectual property rights, to write a guest post about this issue to help marketers understand their rights and responsibilities related to intellectual property. What are Intellectual Property […]

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Five Simple Marketing Ideas for 2017

If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck.  In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]

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Leigh Martinuzzi Discusses How Local Business Owners Can Use Virtual Assistants

My guest for Episode 197 of the Small Business Marketing Minute podcast was Leigh Martinuzzi, the author of a book called Your Virtual Freedom that is coming out in January 2017.  In my interview with Leigh, we discussed some of the many tasks that local business owners can outsource to virtual assistants, and why they […]

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Tom Corson-Knowles Discusses How to Grow Your Business by Writing Books

My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com.  One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche. As you know if you’re been […]

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November 2016 Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for November of 2016. How to Use Cause […]

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