November 2016 Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for November of 2016. How to Use Cause […]

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How to Make a Great FAQ Video for Your Business

People searching for solutions online are consuming video content at record levels and the trend doesn’t show any side of reversing any time soon.  If you haven’t produced any video content for your business, you need to start doing so ASAP. Here is a formula that even the most camera-shy, non-technical person on the planet […]

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Jim Palmer Discusses Decision-Making Skills for Entrepreneurs

Small business owners make important decisions just about every day, and in many cases those decisions have important ramifications for the future of their business and even their life.  Sometimes the pressure of making so many important decisions can be paralyzing and frightening. In his new book Decide, Jim Palmer, a successful business coach and […]

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October 2016 Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a printed newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for October of 2016. Essential Elements of a […]

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Phil Singleton Discusses SEO for Growth

For local business owners, there probably isn’t any marketing subject that is more confusing and misunderstood than search engine optimization.  In fact, there is so much confusion about this subject that there are many less-than-reputable companies and even outright scammers that are taking advantage of the confusion to sell “SEO services” to local businesses that […]

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September 2016 Small Business Marketing Update

In an effort to keep my business contacts up to date on the latest developments in the world of small business marketing, I send out a newsletter every month featuring tips, news stories, and updates about my business.  This is the online version of the newsletter for August of 2016. Supercharging Your Referral Marketing and […]

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LinkedIn Tips from Liam Austin

It’s always been surprising to me how few local business owners are on LinkedIn.  With the exception of  salespeople, financial professionals, legal professionals, and medical professionals, in most cases local business owners either don’t have a LinkedIn profile at all, or are barely doing anything with it. Perhaps this is because they perceive LinkedIn as […]

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Supercharging Your Referral Marketing and Customer Retention Programs with Printed Newsletters

One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized.  That’s the message shared by Shaun Buck, the CEO of The Newsletter Pro, on the most recent episode of the Small Business Marketing Minute podcast. The strategy Shaun is speaking about is customer retention–i.e., increasing […]

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