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Small Business Marketing

What is your customer acquisition cost?

When determining the effectiveness of your marketing, one of the key performance indicators you should track is how much it costs you, on average, to acquire a new customer for your business.  The idea, of course, is to get that cost as low as possible, but if you’re not tracking what it is to begin […]

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What fishing can teach us about small business marketing

It was a beautiful day in south-central Virginia yesterday, and to enjoy it I drove out to Holiday Lake State Park to spend the afternoon fishing.  I enjoy fishing, but I’m not particularly good at it, at least the part where it comes to actually catching the fish.  What I enjoy about fishing is how […]

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What’s your pickle?

During a recent meeting with one of my clients, we were discussing the marketing hourglass concept and brainstorming about ideas for how they could creatively package their products and services in a way that would add value for their customers without adding cost to the business (or only adding minimal cost).  My client quickly grasped […]

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Using the chroma key effect in Sony Vegas

Learning how to use the chroma key effect when editing videos using the popular Sony Vegas video editing software program will allow you to do some very cool effects in your marketing videos.  It will open up a world of possibility, and the best part is it’s not very hard to learn.  In my video […]

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How to make a screen capture video

A screen capture video is one of the easiest types of video you can make, and is a great way for someone who is not comfortable appearing on-camera to use video marketing in their business.  Best of all, you hardly need any equipment to do it, so you can literally make a screen capture video […]

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Gmail promotions tab

The world of online marketing has been buzzing this week about the introduction by Google of a “promotions tab” in individual gmail accounts.  Now, all emails sent via an email service provider like Aweber, Constant Contact, etc will go to the “promotions” folder unless the individual manually moves that email to the “primary” folder. So, […]

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Using a teleprompter for your videos

Learning how to use a teleprompter will allow you to make your videos look better, save you time and energy, and greatly reduce the amount of editing you have to do on your videos.  It’s so important that I encourage all students enrolled in my video marketing training course to learn how to use a […]

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How to set up a green screen backdrop for videos

If you are doing any type of video marketing at all for your business (which you should be), learning how to set up a green screen backdrop and use it properly is a skill you should definitely learn.  Despite what you may think, it’s not that hard, and once you get the hang of it […]

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How to assemble softbox lighting from ephoto studio

I recently purchased a softbox lighting kit from ephoto studio to use in my home video studio.  The kit was very affordable at only $199, and it included a green screen stand, green screen, carrying case, three softbox-style lights, and carrying cases for everything.  There was only one problem–there was no instructions at all about […]

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Can’t afford Video Genesis? Here’s an alternative

Are you looking for a more affordable alternative to the Video Genesis training course?  I might have another option for you.  Watch the video below, and then keep reading to see if my Video Marketing 101 training program would suit your needs better. Video Genesis is a new video marketing training program recently released by […]

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