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Small Business Marketing

Duct Tape Marketing Hourglass

As you know if you’ve been following our blog, this month we’ve been teaching you what exactly a Duct Tape Marketing System is all about, and showing you the first steps you need to take to install that system in your business.  Last week we went over the first two steps, identifying your ideal customer […]

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WordPress Security Attack

If you have a WordPress website, you need to be aware of an ongoing security threat that could affect your site.  There is an ongoing attack on WordPress sites from a large botnet (a network of hacked computers that are being controlled by the attackers).  The attack has been going on for at least several […]

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Ideal Client and Core Difference

In last week’s blog post, we talked a little bit about what exactly Duct Tape Marketing is all about, and how it’s helping small business owners all over the world change the way they think about marketing.  This week, we’ll go through the first two steps in the process of installing a Duct Tape Marketing […]

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What is Duct Tape Marketing?

In honor of our upcoming acceptance into the network of licensed Duct Tape Marketing Consultants later this month, over the next few weeks we will be using this blog to dig deeper into exactly what this whole “Duct Tape” marketing thing is, where we fit into it, and how it can help small businesses grow.  […]

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Creating Content for your website

There’s nothing like the feeling of staring at a blank page and knowing that you have to fill it with content.  Whether it’s a piece of paper, a web page, or a blog post, there’s just something about a blank slate that brings on a bout of writer’s block.  However, when you have a system […]

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WordPress.com vs WordPress.org

WordPress is one of the most popular platforms available for building websites.  It is infinitely customizable, easy to learn, and easy to use–even for someone like me with little technical know-how.  It is an excellent way for a small, local business to set up a website.  However, there are two ways you can use WordPress–you […]

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Getting the most from your video

All month we’ve been discussing how to properly use videos to market your business.  First, we gave you five ideas about how you could use videos in your marketing.  Next, we told you how to save money by making your own professional-quality videos in-house.  Today, we’re going to tell you how to get the best […]

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Video Equipement Buyer’s Guide

Last week, we discussed five ways you can use video to more effectively market your business.  In this week’s post, we’ll tell you what equipment you’ll need to gather to produce high-quality professional videos.  It’s not as expensive as you may think–you can purchase all the equipment listed below for under $1,000, and the return […]

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Five great ways to use video in your business

Unless you’ve had your head under a rock for the past five or six years, you’ve probably heard a few of the amazing statistics about YouTube.  Over 4 billion hours of video watched every month, 800 million unique visitors per month,  72 hours of video uploaded every minute…you get the idea.  YouTube is just one […]

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Does your email marketing break the law?

Several times in the past year, I’ve had the following conversation with various small business owners: Me: “Email marketing will produce by far the best return on investment of any form of marketing a small business can invest in.” Biz owner: “Yeah, we’ve got an email newsletter already.” Me: “That’s great!  What service do you […]

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