Archive | Email Marketing

Five Simple Marketing Ideas for 2017

If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck.  In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]

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Are You Making the Same Mistakes as Donald Trump?

As we make our way slowly and painfully through the 2016 presidential campaign season, a lot of attention has been paid by the media to how the top candidates are running their campaigns.  Essentially, a presidential campaign is a small business.  It has employees, it needs to generate income, and–above all–it needs to market itself.  […]

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B2B Lead Generation with Email Marketing

When it comes to selling products and services to businesses rather than consumers, sometimes different lead generation tactics are required.  One B2B lead generation tactic that is often poorly implemented is cold emailing–i.e., sending emails to people who have never heard of you and don’t know, like, or trust your brand or company.  This tactic […]

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Constant Contact Toolkit Creates A Better Email Marketing Service

Recently, the already popular small business email marketing service provider Constant Contact released a major upgrade to its service called the Constant Contact Toolkit.  This new product takes all the various small business marketing services that Constant Contact was offering, such as event marketing, social media marketing, and email marketing, and puts them in one […]

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