Archive | Marketing Best Practices

How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

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Scott Scanlon Discusses How to Curate Content to Grow Your Audience

If you’re a local small business owner that knows content marketing is important but you just don’t have the time to create your own content (or the money to pay someone else to do it), then Scott Scanlon has just the solution for you.  Scott is the founder and owner of Curation Suite, a tool […]

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Five Simple Marketing Ideas for 2017

If you want to grow your business in 2017 but don’t have a lot of money or time to spend on marketing, you’re in luck.  In my most recent episode of the Small Business Marketing Minute podcast, I give you five simple, affordable, and practical marketing ideas that will actually move the needle for you. […]

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Tom Corson-Knowles Discusses How to Grow Your Business by Writing Books

My most recent guest on the Small Business Marketing Minute podcast was Tom Corson-Knowles, the founder of TCK Publishing and ebookpublishingschool.com.  One of the things he specializes in is helping business owners write and publish books so that they can position themselves as a trusted authority in their niche. As you know if you’re been […]

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LinkedIn Tips from Liam Austin

It’s always been surprising to me how few local business owners are on LinkedIn.  With the exception of  salespeople, financial professionals, legal professionals, and medical professionals, in most cases local business owners either don’t have a LinkedIn profile at all, or are barely doing anything with it. Perhaps this is because they perceive LinkedIn as […]

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Supercharging Your Referral Marketing and Customer Retention Programs with Printed Newsletters

One of the most effective and affordable marketing strategies around is also one of the least sexy and most underutilized.  That’s the message shared by Shaun Buck, the CEO of The Newsletter Pro, on the most recent episode of the Small Business Marketing Minute podcast. The strategy Shaun is speaking about is customer retention–i.e., increasing […]

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Radio Advertising Tips From Paul VanWagoner at ESPN Blacksburg

In today’s world of smartphones, Facebook, and mobile apps, digital marketing is all the rage.  While maintaining a robust online presence is certainly important for any small business, for certain types of businesses “old school” marketing tactics can still work quite well if used correctly. One such traditional marketing tactic is radio advertising, and in […]

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How to Optimize Your Google My Business Page and Become the Top-Rated Provider in Your Area

If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your […]

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