Archive | Online Marketing

How to Make a Professional Video with a Webcam and USB Microphone

If you own a local business, you probably know that you should be producing video content to help promote your business online.  Despite the fact that you know this, you probably aren’t doing it, because you’re intimidated by the thought of trying to make a video that represents your business in a professional manner. You […]

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Another Successful Website Launch

I recently launched a website for another local small business client, ServiceMaster Commercial Cleaning.  This was a first for me in that the website was for a locally owned franchise of a national company. This was good in the sense that there were already very detailed and specific branding guidelines in place, which is something […]

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How to Optimize Your Google My Business Page and Become the Top-Rated Provider in Your Area

If you’re one of the many local business owners who is frustrated or confused about what’s going on with your Google My Business page (which used to be your Google+ page, which used to be Google places, which is kinda sorta the same thing as your Google Maps listing but not really…), I feel your […]

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Phone Conversation Analytics from LogMyCalls

Earlier this week, I interviewed McKay Allen from LogMyCalls.com about the unique call tracking and analytics service they offer small business owners.  The interview was for an episode of my Small Business Marketing Minute podcast which will be published next week.  During the interview, McKay discussed a proprietary software program developed by LogMyCalls that can […]

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How to Choose Your Business Email Address

As a Duct Tape Marketing Consultant, I teach small business owners how to market their businesses in a way that’s simple, affordable, and practical.  There’s probably nothing more simple, affordable, and practical than choosing a good email address to use for your business, but I see small business owners botching this task all the time.  […]

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